Why should you export?

If you have an established local market and the product and service is competitive, there’s no reason why with proper planning it could not compete overseas.

• Improve economies of scale
• Increase revenue and profit
• Have a smoothing effect on your order book
• Help to defend Local sales

How we can help

• Analysing target markets
• Producing and developing full marketing and sales plans
that give a practical outline of how European exports can
be developed
• Develop sales through locally sourced agents or third party distributors
• Supporting marketing and PR activities in the target
markets (translating brochures, developing PR plans and
organising local exhibitions)
• Help to iron out cultural and linguistic differences to
facilitate andimprove communications through some direct representation

EBE Consulting offers a full service for exporters, whether that is outbound or inbound companies

Direct sales

Through our own staff we are able to represent your product in the European market. We can also assist you in the process of establishing direct sales in our chosen market.

Indirect sales

With an extensive network of customers and contacts throughout Europe, EBE Engineering can help you develop a comprehensive sales operation of agents or distributors quickly and efficiently.                        

Translations

EBE has a network of technically competent translators that are able to offer you translations to a high quality. All our translators are native European language speakers.          

General export support factors:

• Existing in-house knowledge
• Market trends and competitors activities
• Tailor made market research can identify potential sales
channels and customers

Understanding the market is the key to success and will help to define business actions.

Business culture and language

Understanding foreign business culture is an important bridge to facilitate trade. Lack of understanding can lead to:

• Difficulties with agents and distributors
• Inability to make effective contacts at trade fairs and
exhibitions
• Poor translation causing hilarity or confusion
• Inability to capitalise on opportunities
• Lack of cultural affinity
• Lack of confidence
• Phone and switchboard enquiries not followed up
• Customers unable to access information needed about the product or service

Routes to Market

• Through your own people from headquarters
• Independent agents in territory
• Third party Distributors in territory
• Franchisees
• Through your own people in territory

Determining the right route to market is fundamental to profitable export business. Establishing the correct contacts quickly avoids unnecessary expense and the all too often long lead-time between investment and return.

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