Translations

EBE has a network of technically competent translators that are able to offer you translations to a high quality. All our translators are native European language speakers.          

General export support factors:

• Existing in-house knowledge
• Market trends and competitors activities
• Tailor made market research can identify potential sales
channels and customers

Understanding the market is the key to success and will help to define business actions.

Business culture and language

Understanding foreign business culture is an important bridge to facilitate trade. Lack of understanding can lead to:

• Difficulties with agents and distributors
• Inability to make effective contacts at trade fairs and
exhibitions
• Poor translation causing hilarity or confusion
• Inability to capitalise on opportunities
• Lack of cultural affinity
• Lack of confidence
• Phone and switchboard enquiries not followed up
• Customers unable to access information needed about the product or service

Routes to Market

• Through your own people from headquarters
• Independent agents in territory
• Third party Distributors in territory
• Franchisees
• Through your own people in territory

Determining the right route to market is fundamental to profitable export business. Establishing the correct contacts quickly avoids unnecessary expense and the all too often long lead-time between investment and return

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